This is an area that many dealers fall short on, they often fall into the trap of chasing others customers while completely-or-partially ignoring their own.
It is a natural thought, “I can increase revenue by going after my competitors’ customers.” This statement is true but at what cost? You must have balance when trying to attract new buyer, it must be done in combination with cultivating current and previous customers.
Most dealers loose more customers every year than they gain. There are reports you can run right form your database that will show that more than half the customers that purchased from you have never returned to do so again.
Are you maximizing your current in-house database?
Let us cleaning your database before you start any new mailing campaign, we have found that up to 40% of the data in your computer system are duplicates or out of date and unusable. We also wash your internal list with the USPS NCOA (National Change of Address); do not spend postage and printing cost mailing undeliverable customers.