Prospect Maximizer is designed to maximize the effectiveness of your next Automotive Marketing Campaigns.
With Prospect Maximizer you get two valuable tools, the first is what is most likely to be parked in the garage and secondly when is a household most likely to be in the market for a new or used vehicle. The Prospect Maximizer is automotive information which uses highly accurate aggregated statistical models to help you confidently target your best prospects.
When using a medium such as Direct Mail Marketing it is absolutely necessary to understand that is a one-on-one medium and you must deliver an exact message to that specific buyer. That is why it is important to know what brand your customers have an affinity for or what class of vehicle such as; Compact, Mid-size, SUV, P/U…and so on.
The second element is timing; this is the most important factor in the success or failure of a Direct Mail Campaign. Prospect Maximizer will help you predict; who are the purchasers in your market that are ready to get into a new or used vehicle today.
This is an excellent database to utilize especially when you are trying to move a specific type of vehicle such as; new, used, or a specific model.