Draw a circle around your dealership where 85% of your sales are generated from and this is your PMA (Prime Market Area).
This is the segment of your market where most of your resources should go to. Mistakenly many dealers believe the best way to penetrate this segment is through mass media. Although TV, Radio, & News Papers might cover your PMA; it is impossible for them to take your message to everyone in that segment or even a small percentage. Also due to the wide range of coverage of mass media you will pay to have your message delivered to someone who is well outside your reach.
There is only one way to penetrate this segment up to 99%. Everyone has mail boxes and everyone receives mail via the USPS.
Our Saturation data is fresh and constantly scrubbed against the NCOA (Nation Change of Address), to guarantee you delivery and the highest penetration available.
Image this you will reach everyone; good credit, bad credit, first time buyers, high income, low income, truck owners, car owners, van owners, every buyer in your market.