Direct Mail calls for greater creativity – not less.

A popular myth in direct marketing is that in order to reach the widest spectrum of demography, you need to squeeze as many offers and clichés into one piece as possible. This method has been proven to become less effective over time.

Believing this myth costs advertisers billions of dollars per year and flies in the face of rational observation. All one has to do is look around and ask if our society is “one size fits all.” It’s not. There’s something for everyone, but not all in one location. So why assume that direct mail works that way? It’s irrational, ineffective, and most important – cost-inefficient. It is most important to recognize who you are targeting and develop a well designed and inspiring piece that will most likely appeal to that person. Hill Marketing conceptualizes and delivers events according to the requirements of the certain target group.

Rather than busy and loud designs that scream out for attention, we provide you with clean, well designed mail created to psychologically draw your prospect out of the advertising world that constantly screams at him, long enough to read the offer, compelling him to respond. This will invite your customers to read further which will increase your response rates.

By synergistically adopting and merging the latest in cutting-edge marketing philosophies with the historical foundation of “old-fashioned” customer relations ethics, our campaigns stand out above the rest, resulting in rare yet consistent success.