How is Direct Mail Different?
Results are directly measurable
You speak to somebody, not everybody, reducing waste
- You can often see that advertising works, but not which parts worked best. Direct Mail results reveal precisely what works and what doesn’t.
- You can test different mailings or elements, different timings and targeting to see what works best .
- Changes in important factors, such as product, positioning or price, new lists and new creative can produce startling increases in sales – for very little investment.
- The knowledge gained enables you to fine-tune or alter your plans.
You speak to somebody, not everybody, reducing waste
- A good database enables your Direct Mail to reach your best prospects.
- Direct Mail is perfect for hitting special groups like sub-prime credit offers or specific make owners.
- “Advertising takes a horse to water. Direct Mail makes it drink.” Once people start reading, you’ve got them on their own. You’re not competing with the next spot, the ad facing or the next poster.
- You can vary the message to suit the recipient.
- Direct mail can increase loyalty.
- Direct Mail often focuses on immediate action.