We have done all the work for you
Planning
- Define campaign objectives
- Audit current market / competitive condition
- Target audience
- Database / list selection
- Consider testing opportunities
- Design campaign evaluation process / measures
- Develop campaign message / themes
- Define response channels
- Develop production schedule
- Brief fulfillment / response handling
- Design the mail pack / response elements
- Assess response data
- Evaluate research feedback
- Reports on campaign objectives
- Quantify sales
- Evaluate list performance
- Communicate key learning